This allows you to specify the percentage or dollar amount you wish to be repriced against your current competition. It is important to understand how settings will interact with each other and the outcome of your price.

When your Amazon and FBA rules are not enabled, this will be your universal repricing rule of how you will compete with your direct competitors. 

If you elect to compete against Amazon and FBA differently using the following rules, your General Pricing Rule will then apply specifically to only your MFN competition.

Would your like to compete differently against FBA?: When this setting is enabled, this will allow you to compete differently against a FBA, including Amazon, if you do not enable the Amazon pricing rule.

Compete Differently against Amazon: If Amazon is a main competitor on your listings, enabling this setting allows you to compete against Amazon differently than all other sellers.

How do you want to treat Seller Fulfilled Prime (SFP)?: This options allows you to choose how you would like to compete against SFP sellers. You can choose to treat them the same as FBA sellers (recommended) or MFN sellers.