Get the Buy Box

Our algorithmic repricing strategy

James Callandriello avatar
Written by James Callandriello
Updated over a week ago

How Does it Work?

Our Get the Buy Box algorithm will compare your offer and seller metrics against the current buy box holder and determine an initial price it anticipates will land your offer in the buy box.  If the initial price change does not result in your offer winning the buy box, your price will be lowered incrementally in regular intervals. Your offer’s price will never be lowered while still in the buy box.

Once the algorithm gets your offer into the buy box, it will continue to track the other offers on the listing. If the previous buy box owner sells out or raises their price, your offer price will be raised against the next buy box eligible offer on the listing. Get the Buy Box is optimized to have your offer in the buy box for the maximum amount of time possible.

IMPORTANT: Your price will only be raised while in the buy box if we detect that the offer landscape has changed in a way that will allow you to hold on to the buy box at that higher price.

Are You Buy Box Eligible?

You must be Buy Box eligible to use this setting. Sellers and listings that cannot win the Buy Box will have their prices lowered until they hit their min price. It is the customer's responsibility to ensure that this setting remains disabled for listings that do not have Buy Box eligibility.

To Check Buy Box Eligibility:

  1. Go to the Listings Page in Informed Repricer.

  2. Filter by Buy Box Status > Not Buy Box Eligible

Backordered items

When you fulfill your orders through Amazon, it’s possible that some of your items will be shipped from one fulfillment center to another due to high demand for the product within specific regions or their seasonality.

While your items are in transit, they will have a ‘back ordered’ status on the marketplace. Amazon will not notify you when this takes place, nor can you prevent it from occurring without paying a fee.

Get the Buy Box will determine if your items are ‘back ordered’ (in transit).  If this is the case, we will only make an initial price change to put your price in line with your competitor in the buy box, but will not lower your price in an attempt to chase the buy box while your offer is still back-ordered. We will only start to lower your price again if you do not get the buy box once your item is no longer back-ordered.


  • Seller Fulfilled Prime listings will be treated the same as FBA.

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