Profit-based min/max prices

Learn how to set your min/max prices based on profit

Patrick Widdoss avatar
Written by Patrick Widdoss
Updated over a week ago

This feature allows you to specify a target profit on your listings, either as a percentage or fixed price of your total sales price. Our system will automatically determine min and max prices for your listings after accounting for marketplace, shipping, and/or FBA fees.


  • Profit-based min /max prices cannot be calculated without inputting cost.

  • A manually set min/max price will override a profit-based min/max price.

Creating a profit-based min/max

Profit-based pricing is accessible in the very last section of your strategy. You can specify a percentage profit or a fixed value to target for your min and max prices.

  1. Select "Profit Margin" or “Fixed Profit” from the last section of your strategy.

    1. Profit Margin: specify a percentage profit to target for your min and max prices.

    2. Fixed Profit: specify a fixed value to target for your min and max prices. This will automatically use the currency of the marketplace the listing is sold on. Selecting a fixed profit of $2, for example, will ensure that at your min price, you will earn $2 in profit after accounting for any expenses (costs, shipping, fees)

  2. After you've confirmed your formula is correct, hit save and finish the strategy.


  • Amazon fees are calculated using Amazon's GetMyFeesEstimate Products API call. If incomplete data is returned via this call for any reason, we will not be able to determine a min price.

  • Walmart listings are ineligible for profit-based min/max prices because Walmart does not expose its fee structure via an API

  • Your min and max prices are determined using profit margin, not return on investment (ROI). See the difference here.

  • Creating your profit-based pricing is done within your strategy. If you choose manual min/ max, you will set your own min and max prices individually or in bulk using templates.

  • In rare circumstances, with incomplete product information, FBA fees cannot be retrieved from Amazon. When FBA fees are not retrieved for an FBA listing, min/max prices will not be calculated.

  • Shipping costs are not immediately received.

  • We do not support banded shipping. Using a fixed price shipping method to avoid possible incorrect price revisions is highly recommended.

  • If your listing appears in a marketplace that uses a different currency than what you've specified, it will automatically be converted for you.

  • Exchange rates and min prices are adjusted accordingly at 6:00 AM GMT daily.

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