Your exclusion settings help you define exactly the type of seller you want to compete against. You have the option to ignore sellers by name, fulfillment type, rating, and status. The ability to target certain offers allows you to avoid situations where your price can drop, while solely focusing on your true competition.
This setting can be used for Amazon listings and allows you to specify the minimum seller rating that you want to compete against. Any sellers below the rating specified will be excluded from competition.
Example: If you set your seller rating to exclude all users below 80%, a user with exactly an 80% rating will be considered as competition.
This setting allows you to exclude specific competitors or include competitors whom you only want to compete against. This feature is beneficial for sellers who want to avoid competing with a specific seller who may try to drive your price down intentionally.
To create your list:
- Select the type of list you are creating, ("Exclude" or "Include").
- Select "+ New List."
- Give your list a name you can easily identify.
- Enter the Merchant ID, then click add.
Once your list is complete, click save. To remove a seller, simply select their name from the list and click on the trash can icon.
Finding a Merchant ID on Amazon
An Amazon seller ID's are typically 13 character alphanumeric code. Seller ID can be found by clicking on the seller's name on any listing they are on.
From the new URL that populates for that page, select the Merchant ID, which comes after ""&seller="
This information will identify the Merchant ID.
- For Amazon seller exclusion/inclusion lists, while you can also use the Seller Name, we recommend using the Merchant ID (as described above) due to the possibility of a seller name changing.
- Keep in mind when using a seller name for an exclusion list that this field is case sensitive and must be entered exactly as it displays on the offer page
Keep in mind, if your seller list is created to "include" sellers, only those sellers will be looked for as competition. If the seller names in your list are not on the offer page, you will show "no competition". This is something to keep in mind when adjusting your no competition strategy setting.
Exclude competition with handling time
This setting allows you to exclude offers with a handling time greater than the value you select. Sellers with extended handling times are less attractive to buyers and generally less competitive for the buy box.
Sellers will often change their handling time to account for periods when they are out of stock. Extended handling times may also indicate that a seller is drop-shipping or shipping from outside of the country.
If you're selling items that are time sensitive, like gifts during a holiday or peak season, excluding offers with a handling time more than 2 days would ensure that you are only competing with other offers capable of delivering within a timely manner.
You can select from the following options:
More than 2 Days
More than 3 Days
More than 4 Days
More than 5 Days
More than 1 Week
More than 2 Weeks
More than 3 Weeks
More than 4 Weeks
More than 1 Month
Each of these correspond to Amazon's tiered Fulfillment Latency values (link requires an active Seller Central account,) which are set by an individual seller for their offers.
Exclude backordered competition
When an FBA/Seller Fulfilled Prime seller has no inventory available, their offer can display on the offer page as being backordered. Backordered offers will take longer to arrive to a buyer and are less competitive for the buy box.
This setting is especially useful during a busy holiday season when many sellers will have back ordered offers on a listing. Enabling this setting will ignore any back ordered offers as competition and ensure that you are only competing with in-stock and in-transit offers.
Featured Sellers Only
This setting allows you to compete exclusively with Featured Sellers (sometimes referred to as Featured Merchants) while excluding all other offers from competition. Excluding Non-Featured sellers can be useful for sellers who want to avoid competing with new sellers or sellers with low ratings who are not Buy Box eligible.
Exclude Amazon as a Seller
This setting allows you to exclude Amazon as a competitor completely. This is especially helpful because you usually need to beat them by a higher percentage in order to get the buy box.
Compete Differently Against FBA
If your competition type is set to All, FBA then MFN, or FBA then Buy Box, then you're setting a separate pricing value specifically for your FBA competition. This can be set as a percentage or fixed amount. FBA listings can be higher than Merchant Fulfilled and still get the Buy Box. (If your competition type is set to Only FBA, it is NOT necessary to enable this feature.)
NOTE: Seller Fulfilled Prime competition will be treated the same as FBA
- Reprice Below: Prices you lower than your FBA competition.
- Reprice Above: Prices you higher than your FBA competition.
- Match Price: Always match price with your FBA competition.
Compete Differently Against Amazon (Advanced Setting)
This allows you to set a separate pricing value when competing with Amazon as a seller.
- Reprice Below: Prices you lower than Amazon.
- Reprice Above: Prices you higher than Amazon.
- Match Price: Always match price with Amazon.
Important: All exclusion settings are ignored when setting your competition type to "Buy Box" or "FBA then Buy Box" (when there are no FBA offers). Amazon only sends information on the 20 lowest priced offers on each listing and those are the competitors we use to reprice your items.
Specify the minimum seller feedback rating that you would like to compete against. Any offers from sellers with a feedback rating less than what you have specified will be ignored as competition.
This setting allows you to select the condition you'd like your items to compete with. Since items of worse condition are typically priced lower, you may want to use this setting to avoid repricing against items with lower condition.
You can select from the following options:
Same Condition Category
Same or Better Condition