What is a suppressed Buy Box?
A suppressed buy box is when Amazon completely removes the Buy Box on a listing. Below is an example of what the offer page will look like when Amazon has removed the buy box:
Instead of seeing "Add to Cart" there is a "See All Buying Options" button. While Amazon does not give out exact details regarding this, we believe that there are two reasons why Amazon removes the buy box:
All selling prices are above MSRP (manufacturer's suggested retail price)
There are currently no Buy Box eligible offers on the page
How do I see which items have a suppressed Buy Box?
You can identify items that have a suppressed Buy Box by filtering on the Listings Page. If you filter by Buy Box Status > Buy Box Suppressed you will see all items with a suppressed Buy Box.
The following is a direct link to the filtered page for your convenience: Listings with a suppressed Buy Box