One of the main goals is to keep our customers as competitive as possible while staying within their set parameters. This usually means lowering a price to increase sales and gain Buy Box ownership. With that being said, there are also methods of repricing where you can avoid a race to the bottom to focus more on potential profit.
Keep prices above or below your competition
Choosing "Price Above" , which can be set as a percentage or fixed amount, will ensure that you have the higher than your direct competitor. The "Price Above" rule is especially useful for FBA / Seller Fulfilled Prime sellers (Amazon), who can be priced higher than MFN sellers (Amazon) and retain the Buy Box.
Choose how to reprice: "Use Max Price"
These settings allow customers to specify how their price should be adjusted in certain situations including:
Competition Below Min Price
Competition Matches Min Price
Your Own Price Matches Min Price
You can choose "Use Max Price" to price upward when these scenarios occur.
Enable "Don't Lower My Price" (Advanced Setting)
This function ensures that your price will not be lowered once you've won the Buy Box even if your competition continues to lower their prices. This setting will override any scenario settings that call for a lower price such as "when comp is below min" "use min". Scenario settings of "Use Max Price" will continue to be followed.