MAP (Manufacturer Advertised Price)

How to set MAP prices on your listings

James Callandriello avatar
Written by James Callandriello
Updated over a week ago

What is MAP (Manufacturer Advertised Price)?

In some situations, manufacturers may require sellers to advertise their items at a price that the manufacturer sets, or MAP (Manufacturer Advertised Price).

How does MAP work in Informed Repricer?

When you enter the MAP for your listings within Informed Repricer, these items will not go to Min if the MAP price is higher.

For example: if your set min price is $7.00, but your MAP price is $8.00, we will not price you below your MAP price of $8.00.

In a situation where your min price is higher than your MAP price, i.e. if your min price is $12.00 but your MAP price is $10.00, we will never price you below your min price of $12.00.

Please note that your Max Price will always represent the ceiling at which your listing can be priced at. If your MAP ($10.00) Price is higher than your Max Price ($8.00), our system will not reprice you above your Max Price ($8.00).

How do I set a MAP Price?

There are two ways that you can set a MAP Price. The first way being individually via the Listings Page and the second via an upload on the Uploads Page.

Setting a Map Price individually

  1. Navigate to the listings page

  2. Edit your listing via the Pencil Icon

  3. Enter the MAP into the corresponding field

  4. Click "Save" to apply your changes

Setting MAP prices in bulk

  1. Navigate to the Uploads page

  2. Click the "Download a Template" option

  3. Select the template "MAP and Handling Time (Amazon Only)"

Deleting MAP:

  1. To remove MAP in our system using an upload template, you must enter a "0" in the MAP column for any SKU you are removing this price for. Any field left blank in a template will be ignored during the upload process.

  2. After removing MAP, you must also remove the MAP price in Amazon directly for Amazon listings, if you want the price to be viewable by the customer before check-out.


  • For Amazon listings, MAP will be sent to their system but will not go live on the marketplace until an additional price change has been made or if you send in a manual price change yourself.

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