Choose what type of Amazon offer to compete against.

Here is a breakdown of how competition is selected based on the type you choose:

Important: All exclusion settings are ignored when setting your competition type to "Buy Box" or "FBA then Buy Box" (when there are no FBA offers).

NOTE: 

If Amazon is main competitor on your listings, enabling this setting allows you to compete against Amazon differently than all other sellers.

These settings allow you to specify how to reprice in situations where your pricing rules would not apply.

Choose how to reprice when there are no competing offers on a listing. This means that we have not selected a competitor based on your strategy settings or there is no other seller listed for your item at this time. Your options are as follows:

Choose how to reprice when your competition's price is below the minimum price you've set. Your options are as follows:

Choose how to reprice when your competition's price matches your min price. Your options are as follows:

Choose how to reprice once you have reached your min price. It is important to note that if any of the above settings have been adjusted to "Use Min Price" this setting will be triggered and your price will be adjusted accordingly. Your options are as follows:

This setting gives you the option to set your listings price to their max whenever a listing goes out of stock. Once your listing is back in stock it will begin repricing according the the assigned strategy's setting.

This setting gives you the option to choose whether or not you would like your price to continue to be lowered once your offer wins the Buy Box.

The Don't Lower my Price option overrides any settings that call for your min price to be used once you display Buy Box ownership in your account. The "Use Max Price" setting will continue to be followed.

This option is ALWAYS used when Get the Buy Box is enabled.

This setting allows you to specify the minimum seller rating that you want to compete against. Any sellers below the rating specified will be excluded from competition.

This setting allows you to exclude specific competitors or include competitors whom you only want to compete against. This feature is beneficial for sellers who want to avoid competing with a specific seller who may try to drive your price down intentionally.

To create your list:

Once your list is complete, click save. To remove a seller, simply select their name from the list and click on the trash can icon.

Keep in mind, if your seller list is created to "include" sellers, Informed will ONLY look for those specific sellers as competition. If the seller names in your list are not on the offer page, you will show "no competition". This is something to keep in mind when adjusting your no competition strategy setting.

This exclusion setting allows you to exclude offers with a handling time greater than the value you select. Sellers with extended handling times are less attractive to buyers and generally less competitive for the buy box.

This exclusion setting allows you to ignore offers who are out of inventory and are listed as Backordered; these offers will take longer to arrive to a buyer and are less competitive.

This setting allows you to compete exclusively with Featured Sellers (sometimes referred to as Featured Merchants) while excluding all other offers from competition. 

Excluding Non-Featured sellers can be useful for sellers who want to avoid competing with new sellers or sellers with low ratings who are not Buy Box eligible.

This setting allows you to exclude Amazon as a competitor completely. This is especially helpful because Amazon offers typically need to be beaten by a higher percentage in order to win the Buy Box.

This setting allows you to choose how you'd like your Used Items to compete. You can choose one of the following options:

This is especially useful for making sure your item does not reprice too low because it is competing with another used item in much worse condition.