When Buy Box is Suppressed

Decide how you want your strategy to behave when there is no Buy Box

James Callandriello avatar
Written by James Callandriello
Updated over a week ago

For listings that are competing directly against the Buy Box, using either our Get the Buy Box strategy or a Build Your Own strategy targeting the Buy Box, we have a strategy setting that allows you to do the following when the Buy Box is suppressed:

  • Do not reprice

  • Use Min Price

  • Use Max Price

  • Compete with the lowest featured merchant (recommended)

The setting is disabled by default and will not be active until one of the above options is selected.

What is a suppressed Buy Box?

A suppressed buy box is when Amazon completely removes the Buy Box on a listing. Below is an example of what the offer page will look like when Amazon has removed the buy box:

Instead of seeing "Add to Cart" there is a "See All Buying Options" button. While Amazon does not give out exact details regarding this, we believe that there are two reasons why Amazon removes the buy box:

  1. All selling prices are above MSRP (manufacturer's suggested retail price)

  2. There are currently no Buy Box eligible offers on the page

How do I see which items have a suppressed Buy Box?

You can identify items that have a suppressed Buy Box by filtering on the Listings Page. If you filter by Buy Box Status > Buy Box Suppressed you will see all items with a suppressed Buy Box.

The following is a direct link to the filtered page for your convenience: Listings with a suppressed Buy Box

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